In the meantime, precisely the same data demonstrate that the amount of consumers that Entrepreneurs could arrive at with advertisements on YouTube in Hong Kong remained unchanged between Oct 2023 and January 2024.

Go worldwide: see how Hong Kong’s recent “condition of digital” compares with connectivity in other international locations by looking at our flagship Digital 2024 World Overview Report, which includes countless slides of global digital data, and our in-depth Examination of what these numbers might necessarily mean for yourself.

As we mentioned within the Fb segment over though, modifications within the viewers access figures printed in Meta’s advertisement arranging equipment don't automatically correlate with In general alterations in its platforms’ Lively consumer bases.

With a quarterly foundation, the corporation’s data also expose that the dimensions of Instagram’s ad audience in Hong Kong remained unchanged involving Oct 2023 and January 2024.

Additionally, we’ve noticed some notably strange developments during the data reported in X’s marketing applications in the last 12 months, so we’d advise caution In relation to analysing these X figures.

“Estimated viewers dimension isn't a proxy for monthly or each day Energetic users, or for engagement. Estimates aren’t meant to match population, census estimates or other sources, and may differ dependant upon elements such as the quantity of accounts across Meta systems a person has, what number of short-term readers are in a specific geographic spot in a offered time, and Meta consumer-described demographics.”

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In the meantime, TikTok’s advert achieve in Hong Kong was comparable to 1.0 % from the neighborhood World wide web consumer foundation at the beginning of the yr, regardless of age.

You’ll also discover the entire Digital 2024 report for Hong Kong during the “full report” section under, but we’ll start out by looking at the necessary headline figures for Hong Kong this 12 months.

Having said that, it’s important to pressure that these promoting achieve figures never signify month-to-month Lively consumer figures, and there may be significant variations in between the size of Snapchat’s advertisement viewers and its full active user base.

These headline stats offer you an incredible overview of the “point out of digital” in Hong Kong, but in order to seem sensible of how digital developments and behaviours are evolving, we must dig deeper into the data.

Want to remain up-to-date with digital check here trends? Our quarterly briefings and personalized advisory providers help you make sense of all the most recent digital tendencies, enabling you to show data into insights, motion, and results. Learn more at kepios.com.

Observe: Meta’s promotion means only publish viewers gender data for “female” and “male” end users.

Whatever the reason for these anomalies while, we suggest warning when analysing or interpreting X’s claimed figures for use by gender.